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Your weekly dose of industry insights, news, and thought-provoking articles=
 for sales and marketing We keep our ear to the ground for the interesting =
stats, insights and discussion points you need to feel in the know. Below a=
re 5 must reads for your weekend. Understanding the Role of Experiential Ma=
rketing in the Digital Age Read our latest article to delve into the changi=
ng landscape of BTL marketing and how brands must leverage a direct to cons=
umer approach to build personal engagement with customers while executing s=
afe and immersive brand activations. Read More How to Build Data-Driven Dig=
ital Marketing Campaigns? The lack of a 360-degree view of data collected o=
nline and BI analytics tools impedes a company=E2=80=99s ability to orchest=
rate successful marketing campaigns. Companies will need a tactical approac=
h and AI-led data maintenance tools to overcome the challenges of unstructu=
red customer data captured online. Read More Data Visualisation and Better =
ROIs: Let=E2=80=99s Find the Link Find the Link Data visualisation helps us=
ers in connecting the dots and telling the complete story in a most efficie=
nt manner. A good data visualisation practice can help significantly sharpe=
ning the sales and marketing campaigns and driving positive business outcom=
es. Read More Want to conduct a webinar? Read this first Webinar is conside=
red to be one of the most productive tool to bolster customer engagement ef=
forts and online lead generation in the present digital-first environment. =
Discover step-by-step guide to setting up a webinar and how marketers can g=
enerate high-quality leads through it. Read More Segmenting B2B Audience fo=
r Digital Demand Generation Read on for a brief overview of the significanc=
e of audience segmentation, particularly for the B2B audience, along with t=
he different bases of segmentation and tips for effective segmentation. Rea=
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ont-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: 16px=
; font-weight: 700; letter-spacing: normal; line-height: 120%; text-align: =
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21px;">=20
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