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Subject: Your Weekend Insights | 5 Best Strategies to Build a Winning B2B
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To: Purbali Nandy Purbali Nandy <purbali.nandy@wtmwebshop.com>
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Your weekly dose of industry insights, news, and thought-provoking articles=
 for sales and marketing We keep our ear to the ground for the interesting =
stats, insights and discussion points you need to feel in the know. Below a=
re 5 must reads for your weekend. Data Life Cycle Management Guide Companie=
s today collect swathes of customer data from across various touchpoints. H=
owever, businesses fail to keep up with continuous changes, decay, and dete=
rioration in their data, rendering it unusable for any sales enablement act=
ivity. A B2B database is a living marketing asset that keeps on evolving an=
d needs to be continuously validated, updated, and cleaned for relevance an=
d productivity. Read More Reimagining B2B Data for Amplified Sales and Mark=
eting Today, companies are gathering huge amounts of data, but lack of tech=
nology integration and manual processes prevent them from using it successf=
ully. This whitepaper gives an in-depth understanding of the key database c=
hallenges in B2B segment. It also highlights the best-fit practices that ca=
n help B2B marketers build an effective marketing database to maximize sale=
s and revenue in the future. Download Now Integrated Partner-Led Digital De=
mand Generation Program Yields Opportunity >$2 Million Discover how an indu=
stry-leading IT giant dealing into computer software overcame the Covid-19 =
induced uncertainties and created $2 million+ opportunities by leveraging D=
enave=E2=80=99s partner-led demand generation program. Read More 5 Best Str=
ategies to Build a Winning B2B Telesales Campaign Find out how telesales se=
rvices can be the game changing factor for B2B marketing in 2022. Also lear=
n about five methods/tools and best practices to leverage B2B telemarketing=
 for higher ROI. Read More Top 6 Experiential Marketing Trends for Retailer=
s in 2022 Experiential marketing is set to return as the dominant retail ac=
tivation strategy in 2022 and beyond. However, a lingering covid scare will=
 warrant that companies leverage smart technologies to execute a consumer-c=
entric but safe activation campaign. Discover the top retail activation tre=
nds of 2022. Read More Message sent by Denave at 2nd floor, A- 154A, Sector=
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r; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size: =
16px; font-weight: 700; letter-spacing: normal; line-height: 120%; text-ali=
gn: left; margin-top: 0; margin-bottom: 0;"><a href=3D"http://fmtrack.denav=
e.com/v1/clk/fOxjtW2bRLKwXeJ6eBm7GQ,Edu8__uiTDCJJs2Mj2Nkfw,0,aHR0cHM6Ly9kZW=
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et=3D"_blank" style=3D"text-decoration: underline; color: #0795bd;" rel=3D"=
noopener"><strong>Data Life Cycle Management Guide</strong></a></h1> </td>=20
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                   <p style=3D"margin: 0;"><em>Companies today collect swat=
hes of customer data from across various touchpoints. However, businesses f=
ail to keep up with continuous changes, decay, and deterioration in their d=
ata, rendering it unusable for any sales enablement activity. A B2B databas=
e is a living marketing asset that keeps on evolving and needs to be contin=
uously validated, updated, and cleaned for relevance and productivity.</em>=
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                 <td style=3D"padding-bottom:40px;padding-right:10px;paddin=
g-top:20px;text-align:left;"> <!--[if mso]><v:roundrect xmlns:v=3D"urn:sche=
mas-microsoft-com:vml" xmlns:w=3D"urn:schemas-microsoft-com:office:word" hr=
ef=3D"https://denave.com/ebook/data-life-cycle-management-guide/" style=3D"=
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ne;word-break:keep-all;"><span style=3D"padding-left:30px;padding-right:30p=
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ght-alt: 24px;"><span style=3D"font-size: 14px; line-height: 21px;" data-mc=
e-style=3D"font-size: 14px; line-height: 21px;"><strong>Read More</strong><=
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0%;padding-top:10px;"> <h1 style=3D"margin: 0; color: #0795bd; direction: l=
tr; font-family: Arial, 'Helvetica Neue', Helvetica, sans-serif; font-size:=
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ign: left; margin-top: 0; margin-bottom: 0;"><a href=3D"http://fmtrack.dena=
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n: underline; color: #0795bd;" rel=3D"noopener"><strong>Reimagining B2B Dat=
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ing huge amounts of data, but lack of technology integration and manual pro=
cesses prevent them from using it successfully. This whitepaper gives an in=
-depth understanding of the key database challenges in B2B segment. It also=
 highlights the best-fit practices that can help B2B marketers build an eff=
ective marketing database to maximize sales and revenue in the future. </em=
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anchorlock/><v:textbox inset=3D"0px,0px,0px,0px"><center style=3D"color:#fc=
fbfb; font-family:Arial, sans-serif; font-size:14px"><![endif]--><a href=3D=
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r-alt:none;word-break:keep-all;"><span style=3D"padding-left:30px;padding-r=
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ne-height-alt: 24px;"><span style=3D"font-size: 14px; line-height: 21px;" d=
ata-mce-style=3D"font-size: 14px; line-height: 21px;"><strong>Download Now<=
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                 <td style=3D"padding-left:5px;padding-right:5px;text-align=
:center;width:100%;padding-top:10px;"> <h1 style=3D"margin: 0; color: #0795=
bd; direction: ltr; font-family: Arial, 'Helvetica Neue', Helvetica, sans-s=
erif; font-size: 16px; font-weight: 700; letter-spacing: normal; line-heigh=
t: 120%; text-align: left; margin-top: 0; margin-bottom: 0;"><a href=3D"htt=
p://fmtrack.denave.com/v1/clk/fOxjtW2bRLKwXeJ6eBm7GQ,67SWmxEKQpW_k4QO29wJ0Q=
,4,aHR0cHM6Ly9kZW5hdmUuY29tL2Nhc2Utc3R1ZHkvaW50ZWdyYXRlZC1wYXJ0bmVyLWxlZC1k=
aWdpdGFsLWRlbWFuZC1nZW5lcmF0aW9uLXByb2dyYW0teWllbGRzLW9wcG9ydHVuaXR5P3V0bV9=
zb3VyY2U9Zm1fZW1haWwmdXRtX21lZGl1bT1lbWFpbCZ1dG1fY29udGVudD0yMTMyMjMmX2ZtX3=
N0PUVBNDk1NkU2QzNCOTlGNkZEQ0IwMTczRTQwOUNDRjM2QjlENTkyMDYwQTkxOTM0N0Q3QUU4O=
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 target=3D"_blank" style=3D"text-decoration: underline; color: #0795bd;" re=
l=3D"noopener"><strong>Integrated Partner-Led Digital Demand Generation Pro=
gram Yields Opportunity &gt;$2 Million</strong></a></h1> </td>=20
                </tr>=20
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              <table class=3D"paragraph_block" width=3D"100%" border=3D"0" =
cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=3D"mso-tabl=
e-lspace: 0pt; mso-table-rspace: 0pt; word-break: break-word;">=20
               <tbody>=20
                <tr>=20
                 <td style=3D"padding-left:5px;padding-right:5px;padding-to=
p:10px;">=20
                  <div style=3D"color:#393d47;direction:ltr;font-family:Ari=
al, 'Helvetica Neue', Helvetica, sans-serif;font-size:14px;font-weight:400;=
letter-spacing:0px;line-height:150%;text-align:justify;mso-line-height-alt:=
21px;">=20
                   <p style=3D"margin: 0;"><em>Discover how an industry-lea=
ding IT giant dealing into computer software overcame the Covid-19 induced =
uncertainties and created $2 million+ opportunities by leveraging Denave=E2=
=80=99s partner-led demand generation program. </em></p>=20
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                 <td style=3D"padding-bottom:30px;padding-right:10px;paddin=
g-top:20px;text-align:left;"> <!--[if mso]><v:roundrect xmlns:v=3D"urn:sche=
mas-microsoft-com:vml" xmlns:w=3D"urn:schemas-microsoft-com:office:word" hr=
ef=3D"https://denave.com/case-study/integrated-partner-led-digital-demand-g=
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ext-anchor:middle;" arcsize=3D"0%" stroke=3D"false" fillcolor=3D"#e3322b"><=
w:anchorlock/><v:textbox inset=3D"0px,0px,0px,0px"><center style=3D"color:#=
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der-bottom:1px solid #e3322b;border-left:1px solid #e3322b;padding-top:5px;=
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if;text-align:center;mso-border-alt:none;word-break:keep-all;"><span style=
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k;letter-spacing:normal;"><span style=3D"font-size: 16px; line-height: 1.5;=
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<img src=3D"https://app-rsrc.getbee.io/public/resources/social-networks-ico=
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edin" title=3D"linkedin" style=3D"display: block; height: auto; border: 0;"=
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                     <td style=3D"padding:0 7px 0 7px;"><a href=3D"http://f=
mtrack.denave.com/v1/clk/fOxjtW2bRLKwXeJ6eBm7GQ,htQX9cZsQReUYbFyM1qKyQ,13,a=
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